Startup Launchpad

Created by Ethan Loke


A 6-weeks entrepreneurship program to help aspiring entrepreneurs polish their ideas and pitching for Cradle Investment Programme 300 (CIP300).

Week 1-2:
- Getting to know your mentor & introduce your team
- Go through the problem statement
- Identify your customer segment
- Identify your competitors

Week 3-5
- Customer validation
- Online surveys
- Landing page
- Speak to your customers
- Business Model Valuation
- Target: 100 active users

Week 6
- Polish pitch deck according to Cradle's CIP150 template
- Team captains and mentors' physical meet-up before final submission

***For April intake only, get free access to DOJO KL Co-Working space for your team!

Price: RM300

After applying to join the program, our team will be in touch with you via email.

Program Learning Outcome

Idea validation - How big is the problem you are solving?

Develop a proof of concept

Create a business model

Develop a well-presented pitch deck

The Mentors

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Alan Cheah

CEO at GoCar Malaysia

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Brian Tan Boon Yong

Co-Founder & CEO at

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Devendran Sinnadurai

Director, Strategy & Growth at Leaderonomics

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Ethan Loke

Product Manager at

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Clarissa Chang

Executive Director at EPIC DNA

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Khairul Idzham

Design Lead at

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Sarah Lasung

Teacher at Crossroads Educentre

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Dr. A.J Minai

✔ TEDx Speaker | Storyteller | Mentor | Digerati at Subture

Edmond Yap

Co-Founder at EduNation

Matthew Chong

Co-Owner & Head Coach at District Thirteen Gymnasium

Warren Chan

CEO at ParkEasy

Stephanie Francesca Pereira

Head of Operations at Fave

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Sang Yeon Hwang

Co-founder at Heartisans

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Fung Wei Tan Tai

Co-founder, Chief Technology Officer at GoGet

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Tarminder Singh

Senior Executive, Strategic Planning & Development at International Medical University

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Mohd Khair Amsyar Mohd Jamil

Strategy & Planning Manager at Lazada Group

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Jeff Liew

Mentor, Business Builder, Fin/Insur Tech Practitioner & Impact Investor at Freelance Consulting Services

Daniel Loy

Director, Centre of Learning & Innovation at Petrosains

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Jo Yee Phang

Marketing & Community Manager at

Neekita Patel

Management Consulting Analyst at Accenture

Jason Chee, CFA

Senior Portfolio Manager at ZTIAM

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Rezhan Majid

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HC Foo

Head, Learning Innovation at Petrosains

Amir Amha

Program Coordinator (contractor) at Google

Program Duration

6 Weeks



Target Participants

Aspiring entrepreneurs