Adzfar 'Ed'
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Adzfar 'Ed'

Digital Innovation Consultant / Marketing Technologist

iDigital Global Solutions







Hi there! Let me introduce myself.

Multi-award winning serial digital entrepreneur with 15+ years’ expertise across DIGITAL MARKETING | DIGITAL INNOVATION | DIGITAL TRANSFORMATION

Management Consulting
Business Process Consultant
Change Management
Customer Relationship Management
Strategy Consulting
Technology, Media and Telecom (TMT)
Online Media
Digital Marketing
My Working Experience
Job def

Digital Innovation Consultant / Marketing Technologist

iDigital Global Solutions

October 2016 - Current

I consulted on numerous digital transformation & innovation projects to multiple Government Linked Companies (GLCs).
One of them is to pioneer the TM ONE brand from scratch including digital and social media strategies, content marketing and transformation as well as branding towards delivering set business objectives.

Here, I developed the thematic and strategic branding as well as communications strategies covering above the line (ATL), below the line (BTL) and digital channels.

Apart from that, I also managed multiple communications platforms and agencies while forging strong partnerships with the TM's Group Brand and Communications and Group Digital Centre divisions.

Job def

Tribe Master (Head), Social Media Experience Hub (smEX)


January 2018 - October 2018

I was headhunted to lead and manage a pioneering team of 22 core members, 30 social media customer care agents as well as 70 social media cross functional team members in driving Celcom's Social Media Experience Hub (smEX) towards achieving market leadership within the social media domain.

A major part of the role involves overseeing the management, development and performance monitoring of the entire operations covering internal brand, communications, tribe members, processes, guardrails adherence towards delivering the Tribe’s customer driven objectives.

Additionally, I formulate strategies and guide tactical alignment in achieving operational model excellence as well as top notch results within an agile working environment.

Lastly, I provide mentoring and coaching to upskill each member of the team in adopting the latest social media techniques.

My Education

Engineering and Business Studies

University of Warwick

September 2000 - July 2003

I would like to mentor
  • Students
  • Entrepreneurs
  • Working Professionals
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