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Associate Director (Innovation and Capability Development)

PurpoSE Malaysia







Hi there! Let me introduce myself.

The future is uncertain and disruption threatens every industry. My career interest is to help organisations understand the need for change and undertake efforts to help steer it well into the future.

I use research and evaluation tools to understand and predict, while adopting social innovation models to mitigate and address the changes both now and in the horizon. I'm also an advocate and proponent for the social enterprise model, as a powerful change agent for a better society overall.

I've had the experience of leading an innovation unit at Petrosains, a world renown science centre and subsidiary of Petronas. Among its successes, the team has developed its own model of Design Thinking, enabled operational efficiency through key pilots, and have collaborated with global partners like UNICEF, Monash University, Lancaster University, and Digi, member of the Telenor Group on various projects.

I have also led Social Innovation initiatives under the National Innovation Agency, with key projects include the launch of Malaysia's first Social Public-Private Partnership Model and a social innovation seed fund for NGOs.

I've conducted workshops and given talks regionally on research and evaluation in the museum space, social innovation, and STEM education. I'm also on a few Industry Advisory Boards for universities, a listed mentor for incubator and accelerator programmes under the Malaysian Global Innovation and Creativity Centre, and am often on judging or review panels for events themed around STEM and innovation.

My skillsets include
Business Planning & Analysis
Education Management
Higher Education
Informal Learning
Learning & Development
Mass Communication
Mass Communications
Research and Evaluation
Science Education
Social Innovation
My Working Experience
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Associate Director (Innovation and Capability Development)

PurpoSE Malaysia

June 2019 - Current


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Director, Centre of Learning & Innovation


January 2016 - May 2019


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Vice President, Social Innovation

Agensi Inovasi Malaysia

November 2014 - October 2015


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Director, Strategic Planning


June 2010 - October 2014


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Head, Research


October 2006 - May 2010


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Head, Academics, Faculty of Creative Arts & Design

SEGi College

January 2004 - September 2006


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Project Manager

Rezzen Pte Ltd

April 2002 - December 2003


My Education
Science Education

Universiti Sains Malaysia

June 2011 - November 2015

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Online Education

University of Southern Queensland

June 2004 - June 2006

Media Innovation

Multimedia University (MMU)

April 1998 - March 2002

Who I can help mentor
  • Students
  • Entrepreneurs
  • Working Professionals
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