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Customer Experience & Digital Retail Manager

Deloitte Digital







Hi there! Let me introduce myself.

A digital strategist, creative technologist and problem solver passionate in driving organizational change, building high-performance teams and creating meaningful experiences through digital.

I enjoy working with clients, leaders and teams, building and growing businesses, learning new things and giving back to my community. On talent and purpose, I am heavily invested in people and a firm believer in stewardship.

My skillsets include
Digital Marketing
Government Relations
Management Consulting
UI/UX Design
My Working Experience
Job def
Customer Experience & Digital Retail Manager

Deloitte Digital

August 2018 - Current

A creative digital consultancy, Deloitte Digital helps clients see what’s possible, identify what’s valuable, and deliver on it. We focus on what matters most to you, bringing together creativity, strategy, insight, and technology to build brilliant digital experiences for the world’s leading brands. Across the globe, our work makes lives a little more fun, a little bit easier, and a little more connected, every day.

Job def
Digital Transformation Manager

Accenture Interactive

June 2013 - May 2018

Current project:

► Digital Flagship Store Redesign / Digital Signage - Large Filipino Telco

Past experiences include:

► Digital Transformation & UX (Commercial Banking) - Leading ASEAN bank

► Digital Transformation & Program Management - Leading Telecommunications firm
Managed the provisioning of next-generation digital services along with a transitioning roadmap (with C-suite) detailing how the organisation needs to evolve both strategically and operationally.

► Digital Transformation & Strategy - Singapore Government
Functional and UX strategy to successfully deploy a self-service portal for Singapore citizens, including designing the E2E omni-channel experience.

► Enterprise Content Management (ECM) Strategy - Large Multinational Oil & Gas Firm.
Defined the firm's direction for all content management platforms (post 2015). Also, created a reusable document management reference asset that eventually became an asset for Oil & Gas clients.
Successfully assisted in the completion, testing and launch of an improved version of an enterprise mobile app.

► Digital & UX Strategy - Large Indonesian Telecommunications client
Designed, conceptualized and co-developed a full scale self-service web portal, mock mobile app - Includes defining the personas and use cases.

► Content Production Strategy - Multinational Pharmaceutical firm
Assisted in defining a new operating and governance model to better manage and operationalize the production of tablet friendly sales kits across 9 APAC markets.

► UX Strategy - Global Supply Chain firm
Assisted in the deployment of a next generation integrated logistics operating platform.

► Led Go-To-Market and co-led the User Experience stream for a B2C & B2B eCommerce offering for the ASEAN region.

► Strategize, design and deploy digitally powered and innovative engagement activities for digital communities in ASEAN.

Who I can help mentor
  • Students
  • Entrepreneurs
  • Working Professionals
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