Lead all digital marketing campaigns for Sime Darby Property Group
1. Strategize, plan and manage all digital campaigns including digital ads and digital media (FB, Google, aggregator sites, and other DSPs)
2. Develop and implement integrated digital marketing strategies (Mobile, web, social media, email, Google Business Listing, CRM), including SEO and digital optimization.
3. Train and develop interns, trainees and executives within the team.
4. Manage and track ROI of multi-million Ringgit per annum digital campaign budget.
Lead digital optimization and data-driven digital customer experience
1. Bridge online-to-offline gap to build a holistic customer experience.
2. Track and optimize performance across all digital channels.
3. Multichannel data analytics for actionable insights and continuously explore improvement opportunities
4. Research and implement various innovative digital initiatives.
Initiate process and system enhancement
1. Official website revamp with focus on mobility, personalization, web integration and analytics to deliver an enhanced personalized web experience as well as generate useful insights.
2. Salesforce CRM and Sales Cloud redesign.
3. Built internal advanced email marketing capability and remove vendor reliance.
4. Established a performance tracking process for digital spend to facilitate ROI improvement and improve performance marketing.