Hui Ling
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Hui Ling

Founder & CEO

The Chic Initiative

4

bookings

4.8

rating

3

skills

Hi there! Let me introduce myself.

Ex-banker turned fashionpreneur. Despite having started my career in banking (DCM, Corporate & Institutional Banking), I'm now the founder of The Chic Initiative, a fashion label of specially designed clutches & minaudières. Passionate about entrepreneurship, branding and love finding ways of doing things better. Really happy to share and to be of help in some way. Wish I had a mentor when I first started out and would love to share key learnings along this journey. :)

Skillset
Startups
Entrepreneurship
Apparel & Fashion
My Working Experience
Job def

Founder & CEO

The Chic Initiative

November 2015 - Current

Founder & CEO of The Chic Initiative, a Malaysian brand of specially designed clutches & minaudières. (http://www.thechicinitiative.com/)

The role involves running all aspects of the business from design to supplier management, customer fulfilment; marketing and press engagement etc.

Key interest & passion in crafting brand personality and ensuring consistency across all touchpoints. Strives to put forth an interesting & authentic brand narrative that will resonate with customers and the like-minded.

My Education
Cambridge logo

Economics

University of Cambridge

November 1998 - June 2000

I would like to mentor
  • Students
  • Entrepreneurs
  • Working Professionals
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