Roberto
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Roberto

Marketing Director Consultant

RobertoCumaraswamy.com

2

bookings

n/a

rating

9

skills

Hi there! Let me introduce myself.

I'm a passionate marketer with over 20 years of experience at a senior management level across range of industries like Education, Telco, FMCG, Cosmetics & Beauty, Consulting and Startups.

Why read when you can watch?! https://youtu.be/D7z6ti1fgEA

WHAT I DO
Primarily I build and lead marketing teams to grow a business through the effective use of modern marketing strategies. On the side I also act as a speaker and mentor on marketing and personal branding. My current obsession is on how video as a medium can be effectively used in recruitment.

MY MARKETING STYLE
I would best describe it as well-rounded. I combine the latest modern digital marketing practices with the timeless fundamentals of solid brand management to develop a customer focused, measurable and sustainable strategy that delivers growth.

WHAT MAKES ME A SUCCESSFUL MARKETER
I'm a multi-generational marketer. I blend the 'test, measure, iterate' style of digital marketing with 'long term brand-build' fundamentals.

I have extensive experience in the full marketing process – strategy, research, product development, pricing, sales distribution and merchandising, advertising, media, events, PR and digital marketing.

TEAM MANAGEMENT STYLE
I have built and led marketing teams from 5 to 25 people and partnered with numerous agencies and marketing partners. Being open, honest and calling a spade a spade is what has helped me build trust and connection with my teams

MARKETING EXPERTISE
Strategic Brand Marketing, Digital Transformation, Digital & Social Media Marketing, SEO, Inbound Marketing, Lead Generation, Marketing Automation, Analytics, Content Marketing, Consumer Insights, Product Marketing & Development, Communications & PR, Trade Marketing, Events Management and Youth Marketing.

MARKETING TECHNOLOGY EXPERTISE
Facebook for Business, Google Analytics & AdWords, Wordpress, HubSpot, Infusionsoft, MailChimp, GetResponse, ZenDesk, ClickFunnels, Divi, Avada.

Skillset
Branding
Marketing
Personal Branding
Advertising
Business Strategy
Digital Marketing
Telecommunications
FMCG
Education
My Working Experience
Job def

Marketing Director Consultant

RobertoCumaraswamy.com

September 2014 - Current

Marketing Consultant - I help businesses grow with no fluff, effective marketing.

I can help grow your business by bringing over 20 years of marketing experience to your business.

- Generate More Traffic
- Get More Leads
- Close More Sales
- Reduce Your Cost Per Sale
- Turn Your Customers Into Ambassadors
- Make 2018 Your Best Year Yet!

Having held senior marketing roles at both major global companies & SMEs, across a range of industries, I combine both traditional brand & product marketing with the latest digital marketing techniques and tools. Think of me as your ‘CMO on-demand’ for your business.

www.robertocumaraswamy.com


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Marketing Director

International Medical University

February 2012 - July 2014

IMU’s is Malaysia first and most established private medical & health science university offering a wide range of programmes across undergraduate, postgraduate and professional development level. It pioneered the international partner medical university model and currently has over 30 prestigious partner universities. It has over 3,300 students from across 30 countries.


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Country Manager

Vocanic

January 2011 - June 2011

Vocanic is South East Asia’s largest and most established full-service Social Media agency, helping clients to develop, execute and evaluate social media strategies & programmes on platforms such as Facebook and Twitter.


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General Manager - Mobile Content, Applications & Advertising (Marketing)

Axiata

October 2009 - October 2010

XL Axiata is the 2nd largest mobile telecommunications service provider in Indonesia.


Job def

GM Product Marketing

Celcom

March 2007 - August 2009

Celcom Axiata is the largest mobile telecommunications service provider in Malaysia.


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Marketing Manager

L'Oreal

April 2004 - February 2007

L’Oreal Malaysia is the largest beauty/cosmetics company in Malaysia, with brands across luxury, consumer and professional hair care. Part of L’Oreal Group – the leading global beauty company.

I would like to mentor
  • Students
  • Entrepreneurs
  • Working Professionals
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