Crystal Ngu
Digital Marketing Manager, Business Events · Borneo International Enterprise S/B
Hello! I'm a Digital Strategist, Tax Consultant and Career Mentor, with 8 years of working experience in a blend of consulting, agency and corporate firms: BIE (Professional Conference Organizer) | Orion Social Media (award-winning agency) | Ernst & Young Tax Consultant, specializing: +Expatriates Taxation +Project Management & Budgeting +LinkedIn Profile Optimization & Content Curation +Social Media Management, Analytics +Event Strategist +Event Sales & Marketing Consultant Key Accomplishment - Awarded with Distinction for Dissertation: Factors affecting motivation at work in the Food & Beverage (F&B) industry in 2019. - Improved customer satisfaction by achieving a 100% response rate on social media platforms (FB & IG) for 11Ridgeway Kuching & TENUN - Project Lead in designing and developing tax workflow framework using Microsoft SharePoint (cloud-based tracking software) for compliance and non-compliance work, resulting in higher productivity and efficiency - Conducted internal training to a group of 60+ staffs for the use of tax workflow with Microsoft SharePoint in 2016 - Resolved cloud-based tracking issue through user testing in 2016. - Monitored team of tax preparers handling over 400 submissions per year. - Actively contribute to the success of team by coaching staffs with tax-related topics (Double Tax Agreement, Employee Share Scheme Benefit) and obtained 4 out of 5 ratings during year-end review. - Awarded with High Distinction in Professional Development coursework. As an educational enthusiast, I am committed to putting my passion and skills to use through coaching and mentoring, whether for personal or professional development. My intellectual curiosity has led me to be a lifelong learner, and I received a Distinction for Dissertation while earning my MBA from the University of Sunderland. I really enjoy learning new things and connecting with people across a range of industries, so don't hesitate to reach out if you'd like to get in touch. Email: crystal.ngu@gmail.com
My Expertise
- marketing
- digital marketing
- market research
- content creation
- Social Media Marketing
Industries I'm familiar with
- Sales & Business Development
- Sales
- Media & Entertainment
- Investment / Asset Management
Languages
- Bahasa Malaysia
- English