Grace Low

Director of Marketing and Communication · Angsana Teluk Bahang, Penang

MBA | China Media and Marketing Forerunner in Malaysia | Accredited HRD Corporate Trainer | Xiaohongshu, Meituan Dianping, WeChat, TikTok | Keynote Speaker I started my career in television, working my way up as a primetime producer where storytelling became the foundation of everything I do. While the platforms evolved, that passion never changed. As digital media—and especially China’s platforms—began transforming how consumers discover brands, I transitioned into the digital space and found my true niche at the intersection of content, culture, and strategy. Today, I specialise in helping brands build visibility and relevance across China-focused digital ecosystems through storytelling-led, data-driven marketing. My expertise spans Xiaohongshu (RED), TikTok, Dianping, and other key Chinese consumer platforms, with a strong focus on hospitality, tourism, lifestyle, and destination branding. Over the years, I’ve had the opportunity to pioneer several industry firsts in Malaysia. I was the first to secure a verified blue badge for a Xiaohongshu business account, and later developed one of Malaysia’s earliest Xiaohongshu influencer marketing frameworks—contributing to how local brands approach the platform today. With a background in China–Malaysia film co-productions, I bring a cinematic and culturally nuanced perspective to digital campaigns. I believe successful content should do more than look visually appealing—it should resonate with audiences, travel organically, and drive measurable business impact. Since mid-2023, my work in hospitality and destination marketing has delivered strong digital growth across multiple brands, prominent ones include: • Sky51 — Generated over 3 million pieces of digital exposure and helped position the venue as one of the most talked-about lifestyle destinations across Xiaohongshu, TikTok, Dianping, and related platforms. • EQ Kuala Lumpur — Achieved over 1 million content exposures while leading key digital initiatives, including Xiaohongshu verification and direct platform-to-website traffic strategies, strengthening EQKL’s visibility among Chinese-speaking travellers. • Angsana Teluk Bahang — Led a full digital repositioning strategy by improving online sentiment, strengthening OTA rankings, and enhancing SEO and SEM performance. The campaign successfully expanded the property’s reach across China, Hong Kong, and Taiwan markets. Beyond consulting, I am also an HRD Corp-certified trainer specialising in TikTok and Xiaohongshu marketing. I work closely with brands and teams that want to move beyond simply posting content—and instead build long-term confidence and capability in China-centric digital marketing. I’m especially passionate about bridging creativity with strategic clarity, helping brands not only gain attention, but become destinations people genuinely remember, search for, and talk about.