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Business Development - APAC

OTA Insight







Hi there! Let me introduce myself.

Sales & Marketing | Business Development | Events, Promotions, and Campaigns | Leadership and Consultation

This is Isaac Yap:
1. I work with people, play with numbers, compute logics, and resolve matters.
2. Experiences can be measured either quantitatively or qualitatively, I walked by the later and owned it.
3. I'm humble and proud. No, that doesn't conflict one another.
4. I give energy to people around me and draw energy having quality time by myself.
5. Google is my religion, it answers most of the time.
6. Common sense is the key.
7. We are all stupid about things we don’t know, that's fine.

In summary, it's a blissful journey. I was given and conquered some opportunities many could only dream of.
- Worked in both start-up environment and multinational corporate company.
- Been through two acquisitions, being bought and being sold.
- When it comes to sales, I've done Hunting and Farming.; not to forget playing with P&L, operations, reports, and other paper tasks.
- I had worked in beautiful and elegant corporate office cubicle, in fascinating work desk which looks like a café filled with bean bags, or from home with the comfort of having my puppy beside me.
- Clients and colleagues from around the world? Checked.

Plum Test Profile :

My skillsets include
Business Consultation
Business Development
Business Process Consultant
Campaign Management
Corporate Sales
Food & Beverages
Key Account Management
Performance Coaching
Performance Coaching
Personal Branding
Project Management
Sales Account Management
Team Development
Volunteer Management
My Working Experience
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Business Development - APAC

OTA Insight

July 2019 - Current

Based out remotely in Malaysia, I champion any market required effort to drive the business forward for the region with a key focus in my home country.
- Key focus on acquisition, development, and maintenance of business relationships with hotels, the management or representative companies in the region.
- Partnering with the marketing team, we grow brand awareness and penetration for organic client acquisition.
- Maintaining the record and providing feedbacks across different systems and mediums to enable new business opportunity and product improvement or development.
- Act as the face of the company for all liaison as the subject matter expert in hospitality, tech, and revenue management topic.
Keywords: Regional Business Development, Client Acquisition, Salesforce, Webinar, Training, Revenue Management, Hospitality Tech.

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Sales Manager - Regional Malaysia


December 2018 - July 2019

The ENTERTAINER is the leading buy-one-get-one-free performance based marking platform in the region. I joined the organization to continue and further the development of the regional account acquisition and development across all key cities in Malaysia.
- Own, acquire, and develop National/Regional Accounts in accordance with the company expansion plans.
Keywords: National Account Management, E-commerce, Digital Marketing, Business Development, Client Acquisition, Salesforce.

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Sales Manager

Bedsonline Malaysia

June 2017 - August 2018

As 1 of the 2 Malaysia based Sales Manager for Bedsonline --- the retail arm of the Hotelbeds group, which work exclusively with travel agents worldwide; I'm the face to close 400 accounts based in Malaysia, mainly in Klang Valley.
- Develop and manage the given portfolio of key business accounts, generating over 49% of revenue for the market.
- Strategically expand the market reach of the brand by account acquisition, trade events, and referral.
- Deliver insights on the market for the regional management

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Business Development Manager

Fave by Groupon

December 2016 - May 2017

Following the merger of Groupon and Fave, the two applications will be streamline into Fave by Groupon.
Leading the change of the transformation, I took over the responsibility of rebuilding the Getaways Category from APAC office; while maintaining the service of my existing portfolio.
- Reestablish the collections of Getaways Category.
- Reconstruct the rules and regulations towards travel business.
- On-board new and existing merchant for the change of platforms.
- Troubleshoot for platform migrations errors.

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Business Consultant

Groupon Asia Pacific

June 2016 - November 2016

Joined the company as a "Hunter" (Account Acquisition), I developed and on-boarded more than 60 new partners in five (05) months time; which fall under the category of Beauty, Wellness, Leisure, & Services Industry.
- Explore the city's interest and built up supply for the growing customer base.
- Reaching out to business partners to provide a business solution with Groupon platform.
- Clarifying the doubts for merchant resisting e-commerce concept.
- Actively plan and maintain a steady in-flow of new supply of various interest.
- Source for suitable partners to participate and execute seasonal campaign for Groupon.

By 1st November 2016, my role was transferred as a "Farmer" (Account Management), to strategically manage and support the growth of the existing partners working with Groupon. Achieved 92% of allocated target on the month of placement.
- Maintain a healthy working relationship with all partners working with groupon and assist with ongoing business needs.
- Study and analyse the strength and weakness of each partners and providing improvement plan.
- Reactive the current partners for better and continuous supply on Groupon.
- Managed and increase the productivity of the category towards the company profiling.

On 28 November 2016, KFit Group announced the merger with Groupon Malaysia to rebrand the site in to Fave by Groupon.

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Assistant Events Manager (Sales and Distribution)

Pullman Kuala Lumpur Bangsar (Accorhotels)

November 2014 - May 2016

Before the restructuring of the department, I was positioned as the event operational specialist; my key responsibility is to ensure every function is carried out smoothly. Working closely with a conversion manager and room sales manager; I take over as the main liaison for each event upon its confirmation. Exceptions are made for a set of special accounts which are solely under my care.

With effect November, I am officially in-charge of the hotel's Wedding's Sales and Operational matter. Within five months of my appointment to the new role, I have confirmed near double wedding events that that of actual wedding taken place in year 2015 alone; and have successfully redesigned the wedding packages and executed an offsite wedding expo, which is by far with the highest conversion rates.

- A total of 343 events with 625 functions were successfully pulled off in this establishment.
- Exceeding the budget set for the year 2016 by 20% by the 2nd quarter of the year
- Baby-sitting a set of account and hike the performance by 375% within 4 months

My Education
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Coaching and Developing Employees


August 2017 - August 2017

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International Hospitality Management

Taylor's University

February 2010 - November 2012

Who I can help mentor
  • Students
  • Entrepreneurs
  • Working Professionals
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