Susan Goh
Head of Marketing · Blackmores International
Hello! I'm Susan, a seasoned Marketing Leader in the nutraceuticals world. With over 18 years at the helm of Blackmores, I've led our brand to the top of Malaysia’s dietary supplement market, supported by accolades from Reader’s Digest Trusted Brand, Superbrands, and Brand Laurette. My career was inspired by personal health challenges, motivating me to bridge my expertise in Nutrition Science with robust marketing strategies. I am passionate about mentoring aspiring marketers , leveraging my experiences to guide those aiming to blend innovative marketing strategies. If you're seeking to develop your career and personal well-being, let's connect and explore how we can grow together. I've recently become a pioneer batch of Academy of AI, attended advanced workshops to harness AI to push the boundaries of marketing within the nutraceutical world. Want to know more? Connect with me 😊
The impact I want to make
I have more than 20 years in nutritional science marketing. In my line of work i've integrated AI application to meet the evolving needs of our consumers and the market at large. By mentoring, I hope to inspire mentees to adopt interdisciplinary approach, leveraging tech to advance personal and professional growth by ensuring we are ahead of the curve. While I aim to share my knowledge and insights, I am equally eager to learn from the fresh perspectives and innovative ideas brought forth by mentees. This reciprocal learning is what I believe truly embodies the spirit of mentorship – it is not merely about teaching, but also about growing together.
My Expertise
- Branding
- Product Marketing
- Product Management
- brand management
- Leadership
- market research
- learning & development
- Marketing
- Life science
- Strategic Thinking
- Analytical Thinking
- Change Management
- Artificial Intelligence
Industries I'm familiar with
- Media & Entertainment
- Healthcare (Clinical / Hospitals)
Languages
- English
- Bahasa Malaysia