Lars is an experienced communications and business professional with close to 20 years expertise in growing, managing and defending leading global brands’ reputation across industry sectors in traditional media and digital environments.
With his strong background in business development, integrated communications and team leadership, he drives impactful communications strategies that contribute to brands' strategic objectives.
Areas of Expertise
Advising leading global brands on strategic media, issue and reputation management across traditional and social media channels, incl. AT&T, Citi, Coca Cola, DBS, DHL, Honda, ING, Motorola, Panasonic, Porsche, Procter & Gamble, Yahoo!, VMware.
Passion for startups - having worked with 15 unicorns, 3 Eduardo Saverin-funded ventures, Rocket Internet brands, adding up to more than 250 startups across the globe and over US$10bn in funding - across big data, blockchain, crypto, deep tech, ecommerce, fintech, retail, telco, sports!
Well rounded communications expert with experience in public relations, digital, internal communications, marketing, journalism, as well as M&A, crisis and change management
International working, management and team leadership experience
Strengths in logical analysis, creative problem solving, process-oriented solutions development
Sought-after moderator and speaker on social media, public relations and communications thought leadership
Frequent commentator on public relations and social media matters - featured in global and regional media including Bloomberg, Business Times, Campaign Asia, Channel News Asia, Forbes, HRM Asia, Marketing Magazine, PRovoke, Straits Times and Washington Post.
Specialties: Expertise in strategy development, analysis, senior counsel and stakeholder management, corporate communications, global/regional coordination, event management, media and analyst relations, client servicing, project management, team leadership / staff development and new business development.
February 2012 - Current
Owner / Principal Consultant / MD
Leibniz Universität Hannover, German