Lars
Back to mentor list
7f124dfe 9f92 4720 972e 3e9231275546

Lars

Owner / Principal Consultant / MD

PRecious Communications

0

bookings

n/a

rating

10

skills

Hi there! Let me introduce myself.

Lars is an experienced communications and business professional with close to 20 years expertise in growing, managing and defending leading global brands’ reputation across industry sectors in traditional media and digital environments.

With his strong background in business development, integrated communications and team leadership, he drives impactful communications strategies that contribute to brands' strategic objectives.

Areas of Expertise

Advising leading global brands on strategic media, issue and reputation management across traditional and social media channels, incl. AT&T, Citi, Coca Cola, DBS, DHL, Honda, ING, Motorola, Panasonic, Porsche, Procter & Gamble, Yahoo!, VMware.

Passion for startups - having worked with 15 unicorns, 3 Eduardo Saverin-funded ventures, Rocket Internet brands, adding up to more than 250 startups across the globe and over US$10bn in funding - across big data, blockchain, crypto, deep tech, ecommerce, fintech, retail, telco, sports!

Well rounded communications expert with experience in public relations, digital, internal communications, marketing, journalism, as well as M&A, crisis and change management

International working, management and team leadership experience

Strengths in logical analysis, creative problem solving, process-oriented solutions development

Sought-after moderator and speaker on social media, public relations and communications thought leadership

Frequent commentator on public relations and social media matters - featured in global and regional media including Bloomberg, Business Times, Campaign Asia, Channel News Asia, Forbes, HRM Asia, Marketing Magazine, PRovoke, Straits Times and Washington Post.

Specialties: Expertise in strategy development, analysis, senior counsel and stakeholder management, corporate communications, global/regional coordination, event management, media and analyst relations, client servicing, project management, team leadership / staff development and new business development.

My skillsets include
B2B marketing
Communications Strategy
Fintech
Fintech, Ecommerce, Venture Capital and Banking
Issue & Crisis Management
Media Relations
Public Relations
Reputation Management
Startups
Strategic Public Relations
My Working Experience
Job def
Owner / Principal Consultant / MD

PRecious Communications

February 2012 - Current

Owner / Principal Consultant / MD

My Education
Avatar placeholder
Economics

Leibniz Universität Hannover, German

Who I can help mentor
  • Students
  • Entrepreneurs
  • Working Professionals
Mentors you might be interested in
Brian focus
Brian Tan Boon Yong

Co-Founder & CEO

FutureLab.my

Cc pic
Clarissa Chang

Executive Director

EPIC DNA Sdn Bhd

Audrey
Audrey, Kang Yi Ling

VP of Growth

NEXT Academy