Pamela
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Pamela

Senior Engagement Lead

GroupM

2

bookings

n/a

rating

20

skills

Hi there! Let me introduce myself.

Passionate about all things Digital. A integrated marketing and business strategist, with a focus in programmatic, digital, social and modern specialist marketing (e.g. CRM, Mobile, SEO, SEM).

Skillset
Strategic Planning & Analysis
Social Media
Information Technology & Services
Online Advertising
Marketing
Data Science
Programmatic
Strategy
CRM
Google Analytics
Google Adwords
Advertising
Banking
Insurance
Customer Relationship Management
Digital Marketing
Retail Sales
Food & Beverages
FMCG
Retail
My Working Experience
Job def

Senior Engagement Lead

GroupM

September 2017 - Current


Job def

Business Director

iProspect

November 2015 - August 2017

In a nutshell, in charge of profits and loss for the client management team. Responsible for a team of 6. Oversees, strategises and executes on all digital marketing and advertising efforts. Experience in working with clients across a range of industries including technology, consumer/retail, FMCG, banking, insurance and B2B tech firms.


Job def

Senior Digital Account Manager

Leo Burnett Malaysia

January 2013 - November 2015

Oversees a team of 3. Working in tailoring Social Media to work for B2B, B2C, B2G and G2C initiatives. Kick-starting brainstorming sessions, presenting the ideas to the upper management and overseeing and managing all deliverables. Executes on social media management and content creation for Facebook, Twitter, YouTube and Instagram for clients.

My Education
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Environmental Science

University of Nottingham

February 2012 - December 2012

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Psychology

University of Adelaide

January 2009 - November 2012

I would like to mentor
  • Students
  • Entrepreneurs
  • Working Professionals
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