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AirAsia Regional Corporate Culture








Hi there! Let me introduce myself.

Hello! Now Everyone Can Fly. It's my fourth year with the World's Best Low-Cost Airline 8 Years in a row! I love engaging with people. I'm currently on my 5th portfolio with AirAsia - Regional Corporate Culture. My previous portfolios include Regional Ancillary Income, Regional Marketing (supporting India and Philippines), and Regional Partnership and Business Development. I was part of the working commitee that organised AirAsia's first ever regional hackathon - AirAsia AIRVOLUTION 2017 which was hosted in AirAsia's global headquarters, RedQ and saw the participation of approx. 100 participants across 9 countries.

Before taking a leap of faith into the world of aviation, I was a college drop out (no kidding!) turned accidental entrepreneur. I ventured into the paintball industry (an extreme sport); started the business with an initial capital of MYR60K with two partners, thereafter achieving an average annual revenue of MYR4million with less than 10 employees.

Looking forward to assist you to the best of my ability :)

P/s: Even I have a group of Mentors and Coaches in my life right now as I speak

Event Management
Project Management
Business Development
Partnership Development
Personal Branding
My Working Experience
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AirAsia Regional Corporate Culture


April 2017 - Current

Working together with 20,000+ AirAsia Allstars and building one of the best digital airlines in the world. We believe in creating exceptional employee and customer experiences and ensuring Now Everyone Can Fly.

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AirAsia Regional Partnership and Business Development


January 2015 - March 2017

Regional Partnership and Business Development
1) Projects:
- I handled an online project which resulted in additional annual revenue of over MYR80million to the AirAsia Group
- I was tasked to execute a collaboration with Touristly (online platform providing on-ground travel activities for AirAsia guests who get re-directed to a co-branded page via AirAsia channels), which Tune Labs (an incubator and accelerator) made a strategic investment
- Part of the team that handled the LINE Special Deals Program with AirAsia - to test market potential by enabling native flight booking within LINE app.
- Part of the team that performed UATs for ROKKI, AirAsia's onboard Wi-Fi portal that offers in-flight entertainment and connectivity
- I was part of the working committee that organised AirAsia's first-ever regional hackathon - The AirAsia AIRVOLUTION 2017 which was hosted in AirAsia's global headquarters, RedQ and saw the participation of approximately 100 participants from 9 countries
- Other Private and Confidential projects which will be launched by Year 2017 (will share once it's rolled out)

2) Job Description:
- Conduct regular WIPs and track WIPs of all Project Partnerships Executives on a weekly basis
- Ensure regular traction on AOCs and Overseas Market strategic partnership campaigns
- Develop, manage, and roll out Partnerships’ projects within approved timelines and budgets with respective project teams, including Commercial project owners, ICT and external parties
- Maintain WIP reports for each project to ensure every deliverable is tracked and met accordingly
- Identify digital contacts at partner organizations and host regular calls to discuss and coordinate digital strategy
- Manage the strategy for engaging Partnership supporters through AirAsia digital channels
- Create, share, and promote digital content for all Partnership activities including but not limited to, report releases, ad releases, and national and local events

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AirAsia Regional Marketing, Group Commercial


May 2014 - December 2014

- Supported India and Philippines marketing initiatives

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AirAsia Ancillary Income, Regional, Group Commercial


November 2013 - May 2014

- Track and analyse travel/airline industry trends, market research, identify new product opportunities to generate new revenue source
- Create and execute projects to ensure seamless launch of new product initiatives in a timely manner
- Responsible to ensure system and operation readiness, regulation clearance and planned customer communication strategies
- Initiate new ideas and projects for other affiliate airlines across the region to adapt and roll-out plan locally
- Provide guidelines and inputs for their local project to grow respective countries ancillary business
- Project management and set up ancillary business plan for new launch of AirAsia India and maintain ancillary for AirAsia affiliates

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Entrepreneur, Chief Operating Officer

Napshot Avenue Sdn Bhd

July 2007 - August 2013

- Started the business together with two partners with an initial capital of MYR60k, thereafter achieving an average annual revenue of MYR4million
- Conduct extensive market research on the paintball industry in Malaysia and Asia
- Plan short-term, mid-term and long term goals for the company
- Constantly observe and analyze competitors in the market
- Brainstorm with sales team to create guerilla marketing strategies
- Lead, motivate and manage the company’s overall team of employees
- Identify potential clients in Malaysia and Asia
- Identify latest market trends and be the first to execute it
- Constant communication with international paintball vendors
- Provide extensive planning and on ground site consultation in Malaysia and Asia
- Customer service for a wide range of clientele from various walks of life (low-income, mid-income and high networth individuals)
- Coordinate logistics movement with international vendors
- Identify and maximise employee’s strength and improve employee’s weaknesses

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Entrepreneur, International Liaison Director, Tournament Director

PALS Event Sdn Bhd

January 2006 - August 2006

- Primarily responsible in liaising with stakeholders in Malaysia and Asia
- Accountable for the end-to-end coordination between all involved parties responsible in the events organised; and communication to all stakeholders
- Liaison with 150++ team captains from 30++ countries via various forms of communication (conference call, video conference, e-mail, Facebook, Skype)
- Key liaison contact for over 2,000 participants during events
- Key liaison contact for all international and local vendors during events
- Key liaison contact for all Malaysian and international media
- Key liaison contact for VIPs from the paintball industry
- Responsible as the key liaison coordinator for all logistic related matters
- Responsible for coordination with respective government departments and agencies
- Coordinate, liaise and featured in media, press releases and press conferences
- Create event website
- Create and maintain Facebook Page for WCA, PALS, MPOC

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Entrepreneur, Senior Business Development Manager

Skirmish Paintball Asia Sdn Bhd

November 2003 - January 2006

- Responsible for company’s overall operations 360:
Costing / Quotations / Purchase Orders / Invoice / Delivery Orders / Faxes / International Wire-transactions (TT) / Cash & Cheque transactions / Credit Card transactions / Logistics (Import-Export) / Customer Service / Sales & Marketing / Event Co-ordinator / Supply & Distribution / Retailing / Liaison with paintball teams globally, government departments and agencies, corporate companies, royalty and heads of state

My Education
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Sijil Pelajaran Malaysia

SMK Sultan Abdul Samad

January 1998 - December 1998

I would like to mentor
  • Students
  • Entrepreneurs
  • Working Professionals
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