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Leo pic










Hi there! Let me introduce myself.

Leo graduated from International Medical University (IMU) and started his career with Hewlett Packard in Retail Account Management and subsequently Marketing Management for Printing Group & Personal Systems Group right after his internship.

During his tenure as Account Manager and Market Development Manager, he developed skills in the area of business development, business strategy, strategic marketing alliances with various industry leaders like Microsoft & Intel. He joined various SMEs and startups to further develop his skills in the area of business development for niche products like Swiss brand electric appliances in Malaysia and Singapore.

He worked in various industry from Consumer Electrics to Loyalty Marketing in AirAsia BIG to Business Development for Vjob, a home grown recruitment company specialises in video recruitment among MNCs and mid-Market corporations.

Leo is also a PADI Open Water Instructor and Tec diver. His exposure to international market gives rise to his charismatic personality in dealing with people from all walks of life thus earning him the title Connecting Sensei for HerPortal. He believes in supporting business collaborations and working together to achieve more. Currently, he founded TraitQuest a Performance management system focusing HR industry.

Strategic Planning & Analysis
Business Strategy
Business Development
Performance Management
Project Management
Human Resources
Retail Sales
My Working Experience
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October 2016 - Current

TraitQuest unique solution uses gamification to track KPIs and gamify the data into individual Traits Profiling, Training Needs Analysis, Performance Linked Rewards, and many more. Most important of all, TraitQuest is tailored to Gen-Y working mentality by applying fun, engagement, competition and thus motivating them in the work environment.

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Commercial Manager


August 2014 - January 2016

Examines company rules to make sure they stay relevant and makes recommendations for necessary changes
Looks for opportunities to grow a business, whether through partnerships or new initiatives, and works to take advantage of those opportunities
Analyses sales and other reports that give insight into how a company can make adjustments to improve performance
Communicates with parties in a contract so that all understand the terms, particularly a contract's financial aspects
Assesses risks and makes recommendations based on a thorough analysis of all factors involved in a business situation
Manages daily company operations
Coaches employees on best practices for managing contract issues and handling daily issues and tasks
Accepts extra duties as situations arise
Works efficiently and calmly tight deadlines or other stress factors arise

Job def

Business Development cum Sales Manager

Blue Orange Resources

May 2012 - March 2014

Develop and implement strategies across Malaysia and Singapore
To achieve revenue, market share and profits through local and international retailer
Manage movement of products in accordance to company policy
Monitor, analyse, compile and report activities, market trend and competitor analysis
Formulate and establish policies and processes.
Organise trade shows and international marketplace

Job def

Market Development Manager

Hewlett Packard Enterprise

August 2008 - February 2012

Strategic Marketing Alliance with Microsoft and Intel
APAC marketing initiatives
Conduct Market Intelligence and building strong partnership
Close project sales and generate project leads

My Education

Nutrition & Dietetic

UCSI University

August 2005 - January 2008

I would like to mentor
  • Students
  • Entrepreneurs
  • Working Professionals
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