Ex-banker turned fashionpreneur. Despite having started my career in banking (DCM, Corporate & Institutional Banking), I'm now the founder of The Chic Initiative, a fashion label of specially designed clutches & minaudières. Passionate about entrepreneurship, branding and love finding ways of doing things better. Really happy to share and to be of help in some way. Wish I had a mentor when I first started out and would love to share key learnings along this journey. :)
The Chic Initiative
November 2015 - Current
Founder & CEO of The Chic Initiative, a Malaysian brand of specially designed clutches & minaudières. (http://www.thechicinitiative.com/)
The role involves running all aspects of the business from design to supplier management, customer fulfilment; marketing and press engagement etc.
Key interest & passion in crafting brand personality and ensuring consistency across all touchpoints. Strives to put forth an interesting & authentic brand narrative that will resonate with customers and the like-minded.
University of Cambridge
November 1998 - June 2000