Juinn

Working closely with our Business Development team, my main goal at Supahands is to drive the number of leads that can convert into sales via our online channels such as our website, social media profiles or e-mails.

I run most online digital assets of Supahands, from the digital advertising campaigns on Facebook, Google and LinkedIn to e-mail marketing campaigns.

I am also the main editor or writer for all Supahands content including our website and blog.

Being in a startup means that I have a fully hands-on experience with all the Marketing work done here from ideation to execution so I have been equipped with a very good end-to-end view of the Marketing strategy that supports the company's goals.

I joined a newly established team under CIMB's Group Marketing and Communications Department. The Content, Social & Internet team manages all of CIMB's social media channels, group website, EDMs, annual reports, awards submissions and also certain adhoc special projects.

Most of the main work leading up to a campaign's execution was done via agencies, so my role was predominantly focused on strategy, ideation analysis and reporting. I also had the privilege to work with the marketing teams in CIMB Singapore, Thailand, Indonesia and Cambodia and collaborate on huge cross-border campaigns.