Juinn

I first joined Supahands as an entry-level Marketing Analyst Executive. Since 2019, I have been the Head of Marketing where I run a team that consists of Product Marketing, Content Marketing, Performance Marketing and Brand & PR.

I'm in charge of Supahands' Marketing strategy, working closely with Sales to ensure that our revenue targets are met. My responsibilities also include helping my team grow, both professionally and personally. I take great pride in making sure that every person who's a part of the Marketing team, gets the best career trajectory during and after their time at Supahands.

I joined a newly established team under CIMB's Group Marketing and Communications Department. The Content, Social & Internet team manages all of CIMB's social media channels, group website, EDMs, annual reports, awards submissions and also certain adhoc special projects.

Most of the main work leading up to a campaign's execution was done via agencies, so my role was predominantly focused on strategy, ideation analysis and reporting. I also had the privilege to work with the marketing teams in CIMB Singapore, Thailand, Indonesia and Cambodia and collaborate on huge cross-border campaigns.