With 9 years experience in marketing, Rachel is passionate about mindful marketing, curating content, creative solutions and meaningful partnerships. A globetrotter who majored in International Relations & Communications at Monash University, she has worked for various business projects in countries like China, USA, Indonesia & Malaysia specializing in industries like hospitality, logistics, lifestyle, art, fashion, travel & personal growth. Through her enthusiastic approach and empathetic nature, she has an ability to generate ideas and adds value by starting action. After running 2 businesses from selling a product to service and growing from local to international level, she has tons of valuable stories and experiences to share based on trial and error plus proven and tested theories. A believer in the power of humanity, she is on a quest to help others grow and inspire people to chase their dreams.
January 2016 - Current
Co-running a company that offers training and consultation in marketing and communications strategy. We develop marketing solutions and community driven campaigns for businesses, offering creative solutions and content creation focused on relationship building between product/service and targeted consumers. I practice mindful leadership and have a humanist approach in my marketing efforts.
Tanks & Kinis
January 2014 - January 2016
Co-founded a fashion brand and crowdfunded to launch an E-Commerce platform. Tanks & Kinis was an online boutique selling swimwear and beachwear that are designed and made in South East Asia with main focus on Bali based swimwear brands.
May 2013 - July 2013
Conduct English workshops using poetry/drama/theater as a technique to help children age 11-14 years old build confidence, write poetry & perform short scripted plays.
November 2012 - May 2013
Assisted in marketing campaigns focused on brand awareness, building website traffic and community building.
Island Hospitality Group (Mediteca Restaurant)
June 2012 - May 2013
Plan, execute and manage brand identity, marketing strategy & activities for a hospitality management company to launch a Mediterranean concept restaurant in Kuala Lumpur. Implemented Public Relation strategies, partnerships and promotional events for publicity and brand awareness. Generated content for all online channels including corporate portfolio for website development.a
June 2012 - October 2012
Conduct English workshops using Speech and Drama as a technique in facilitating children from semi-rural government schools to gain confidence and speak better English. Taught English to children age 13-14 years old through drama,performance and theater in Astro OME(OhMyEnglish) at School Programme in Season 1.
Island Hospitality Group (NeroGroup Restaurants)
January 2011 - April 2012
Worked for food and beverage company to manage 3 Italian restaurant brands (Nerovivo, Nerofico, Neroteca) in marketing, communication, public relations & events. Work scope included planning marketing campaigns, daily social media handling & website content management and email marketing for brand awareness, sales and customer relationships.
January 2010 - August 2010
English representative and personal assistant to Chairman of a logistics and quality control company based in Shenzhen, China. Work scope included dealing with American clients on behalf of team, editing company portfolio and website content as well as communicate company's vision, mission and values on behalf of Chairman.
Catcha Digital Sdn Bhd (MSN Malaysia)
January 2009 - January 2010
Responsible to research, write and generate content for travel.malaysia.msn.com. Using online journalism skills to launch MSN Travel Channel for the first time in 2010