Strategic marketing professional with significant and progressive regional (Asia) experience in fast-moving consumer goods & healthcare products and brands.
Passionate about marketing brands and loves to develop competent marketing teams across different cultures & markets. Aim to nurture young adults & anyone aiming to be a great marketer.
See mentoring as a means to contribute my valuable experience to those who are in need for guidance and insights in work or personal development.
Medipharm Industries Sdn Bhd
January 2019 - Current
Provide strategic direction for brand development and digital marketing initiatives in the company
January 2016 - December 2018
Took a 3 years career break to pursue own interests, travel & volunteer services
November 2011 - December 2015
Provide strategic marketing and leadership across Blackmores Asia key markets. Manage & support Blackmores Asia business objectives by driving efficient delivery of Asia led marketing initiatives. Involved in brand proposition development work globally.
December 2004 - November 2011
Lead and direct marketing strategies & activities in Malaysia & Singapore offices and lead & develop local marketing teams.
Fonterra Brands Malaysia
January 2001 - October 2004
Develop, plan, market & manage all brand & communication objectives & strategies for the adult and kids & family category brands. Project lead global projects for Asia and involved in brand development projects from end-to-end.
Zuellig Pharma Sdn Bhd
March 1995 - December 2000
Develop & implement business plans and marketing activities for assigned product portfolios - OTC and consumer health products. Review new potential business and assist in the acquisition of new businesses to build sustainable business growth
DKSH Malaysia Sdn Bhd
November 1991 - February 1995
Manage marketing, product management and profit contribution of food and non-food brands.
University of Malaya (UM)