Siew Yew
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Siew Yew

Marketing Director

Medipharm Industries Sdn Bhd







Hi there! Let me introduce myself.

Strategic marketing professional with significant and progressive regional (Asia) experience in fast-moving consumer goods & healthcare products and brands.
Passionate about marketing brands and loves to develop competent marketing teams across different cultures & markets. Aim to nurture young adults & anyone aiming to be a great marketer.
See mentoring as a means to contribute my valuable experience to those who are in need for guidance and insights in work or personal development.

My skillsets include
Corporate Communications
Corporate Social Responsibility
Marketing Communications
Marketing Strategy
brand development
business strategy and planning
consumer healthcare
consumer insights & research
digital marketing initiatives
fast moving consumer goods (FMCG)
health supplements
leading marketing teams
My Working Experience
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Marketing Director

Medipharm Industries Sdn Bhd

January 2019 - Current

Provide strategic direction for brand development and digital marketing initiatives in the company

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January 2016 - December 2018

Took a 3 years career break to pursue own interests, travel & volunteer services

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Asia Marketing Manager

Blackmores International

November 2011 - December 2015

Provide strategic marketing and leadership across Blackmores Asia key markets. Manage & support Blackmores Asia business objectives by driving efficient delivery of Asia led marketing initiatives. Involved in brand proposition development work globally.

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Marketing Manager - Malaysia & Singapore

Blackmores Malaysia

December 2004 - November 2011

Lead and direct marketing strategies & activities in Malaysia & Singapore offices and lead & develop local marketing teams.

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Marketing Manager

Fonterra Brands Malaysia

January 2001 - October 2004

Develop, plan, market & manage all brand & communication objectives & strategies for the adult and kids & family category brands. Project lead global projects for Asia and involved in brand development projects from end-to-end.

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Marketing & Business Development Manager

Zuellig Pharma Sdn Bhd

March 1995 - December 2000

Develop & implement business plans and marketing activities for assigned product portfolios - OTC and consumer health products. Review new potential business and assist in the acquisition of new businesses to build sustainable business growth

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Department Manager

DKSH Malaysia Sdn Bhd

November 1991 - February 1995

Manage marketing, product management and profit contribution of food and non-food brands.

My Education
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Bachelor of Arts & Social Science

University of Malaya (UM)

Who I can help mentor
  • Students
  • Entrepreneurs
  • Working Professionals