FutureLab
I am a marketing executive who are looking to learn more about digital marketing as well as to improve my creativity on content. May I get any advice from the mentors in this platform as to how I can start? Thanks in advance.

11 months ago

Digital Marketing is a very broad topic that encompasses different sub-genres like SEM, SEO, Content Marketing, E-mail Marketing etc. So I personally feel like it's good to get familiar with the different aspects of digital marketing before deciding which one you want to improve on. It's difficult to try and be good at everything at once.

Once you have an idea of where to start, the first place I always direct people to each platform's own tutorials and online academies to get a good base understanding.

e.g. Google has Ads Academy, Facebook has Blueprint, Moz has an excellent introduction to SEO article etc.

After that, practice is super important in refining your skills. I find it hard to believe people when they say they're good at something if they have never put it into action before. So that's where finding the opportunity to be involved in it in your current job will definitely help!

Agree completely with Juinn. Digital Marketing has a lot of components and each plays their own role in an integrated marketing (both digital and offline).

Generally speaking, it is easiest to start with social media marketing such as Facebook marketing because of the low entry barrier - it is cheaper, and more user friendly, even if you are not an expert in creative. Also because we are all Facebook users, so we can imagine the end results.

That said, there are many other marketing tech that sort of consolidates all these ad serving platforms into 1. I'm conscious about using Marketing and Advertizing because most people think about "Advertizing" when they say Digital Marketing. But "Marketing" is much more than just Advertizing.

Apart from Google Academy and Facebook Blueprint Some platforms like Marketo, Hootsuite, and Hubspot has quite a good overview on the different components and how they are used. You can also look at other Youtube videos on specific topics once you're familiar with the basics.

Among others, here're a few that I think are the bread and butter of Digital Marketing:
1. Email Marketing
2. Search, Adwords, Search Engine Marketing (SEM)
3. Google Ads, Google Display Network
4. Facebook (Instagram, Youtube, LinkedIn, and other social media) marketing
5. DSP and ad serving platforms
6. Data Management Platform
7. Programmatic advertizing
8. Search Engine Optimization (SEO) (don't mix up with SEM)
9. Web analytics (Google Analytics)

The best way to find out more would be to go through the online resources to get some basic understanding, then talk to as many digital marketeers as you can. Each will have their own insights and strategy. Finally, try to incorporate digital elements in your current marketing role.